Sponsors are vital support for the musical programming at the Blue Ridge Music Center. When you become a sponsor, you’re keeping mountain music alive and gaining exposure for your business or organization.

We have several types of sponsorships to support the Roots of American Music summer concert series. These include sponsorships of the entire season, individual concerts, and the annual Summer Concert Guide.

– Bobby Post, President W.L.A. Trucking Inc.
season sponsor

“W.L.A. Trucking supports a variety of worthy causes. Our support of the Blue Ridge Music Center is one of my personal favorites. The venue is beautifully unique and the entertainment is wonderful to say the least! The advertising exposure W.L.A. has received from our partnership with the Blue Ridge Parkway Foundation has been an unexpected benefit for our company. Thank you to all the folks that support the music at the Blue Ridge Music Center.”

About Blue Ridge Music Center Visitors

The Blue Ridge Music Center welcomes more than 40,000 visitors annually, and about 6,000 concert attendees each season.

  • More than 50% of concert attendees come from North Carolina—primarily from the Piedmont Triad—as well as the Charlotte and Triangle areas.
  • 13% of concert attendees report owning a second home or other seasonal residence in the Galax area.
  • 37% live within a two-hour drive of the Blue Ridge Music Center.
  • Visitors to the Blue Ridge Music Center for all activities come from all 50 states and more than 35 countries.
  • More than 79% dine in a nearby town, 77% visit towns in the area, 71% visit other locations along the Parkway, and 65% shop in a local gift shop, craft gallery, antique store or other specialty store.
  • Whether staying overnight, shopping, or dining out during their visits, Blue Ridge Music Center visitors bring considerable economic impact to surrounding communities. More than 50% of respondents are spending more than $100 per visit, and 29% of those are spending more than $200 per visit.

Data collected from sign-up sheets, constituent surveys, and ticket sales.

Roots of American Music Concert Series Sponsorships

As a Roots of American Music concert series sponsor, you gain great exposure to audiences visiting and spending dollars in this culturally rich region. We offer several levels of sponsorship:

  • Presenting Sponsor
  • Series Sponsor
  • Premium* Concert Sponsor
  • Major* Concert Sponsor
  • Primary* Concert Sponsor

Benefits for sponsors include an ad in the printed annual Summer Concert Guide, logo on stage banners, concert schedule brochure, e-newsletters, website, regional  advertisements, recognition in pre-concert remarks and on social media, table or booth on site, and concert tickets, and more.

*The level for a concert is determined by anticipated attendance for that event.

Summer Concert Guide Sponsorship

As a Summer Concert Guide sponsor, you promote your business or organization in the official guide that offers band biographies, travel information, and more. Each year, 3,500 copies are distributed at the Blue Ridge Music Center and partner venues. We offer full and half-page sponsorships.



W.L.A. Trucking

W.L.A., Inc. began operations in 1989 – offering forty-eight state transportation. Today, W.L.A., Inc. continues to provide our customers with safe, prompt delivery of their product using team operations. Located in Mt. Airy, North Carolina, W.L.A., Inc. offers temperature controlled reefer units. customer load tracking, EDI billing, 24/7 dispatch, new modern equipment, and Omnitracs communications.VISIT WEBSITE »

Yadkin Arts Council

The Yadkin Arts Council has been a creative beacon in the community since 1975, and found its permanent home with the opening of the Yadkin Cultural Arts Center in 2010. The center provides an exhibition gallery, classrooms, a cafe, an outdoor performance stage, artist studios and performing arts theater. Opened in December 2012, the Willingham Theater, the centerpiece of the Yadkin Cultural Arts Center, is an architecturally beautiful and wonderfully intimate 193-seat performing arts theater.VISIT WEBSITE »
T2pm, Limited Logo

T2pm Limited

T2pm specializes in providing Project Management and Commercial Interior Design Services to private and public organizations, corporate real estate groups, architectural firms and general contractors to help deliver each project’s unique vision in the most efficient, effective, and holistic manner.VISIT WEBSITE »

The Galax Smokehouse

Sharing fantastic prices, friendly service, and award-winning BBQ with our patrons every day! Located in Galax, Virginia, the Smokehouse sets up a stand to sell their barbecue, sides and desserts to the Blue Ridge Music Center on concert evenings.VISIT WEBSITE »

Winston-Salem Journal

Founded in 1897, The Winston-Salem Journal is Northwest North Carolina’s leading sources of news, entertainment and information about your local community. Publications include the Winston-Salem Journal, Winston-Salem Monthly Magazine, JournalWest, Relish weekly entertainment tab, CityGuide and Carolina Weddings Magazine.VISIT WEBSITE »

Triad City Beat

Founded in 2014, Triad City Beat is an alternative print and online media outlet providing news, opinion and cultural coverage of Greensboro, Winston-Salem and High Point. We publish smart reporting and writing that recognizes the intelligence of our readers. We provide good journalism to hold economic and governmental powers accountable, both locally and across North Carolina. We commit to provide lively and vital coverage of food, music and the arts in Greensboro, Winston-Salem and High Point. We unapologetically focus on the cities. We carry the flag for no party or faction, and fiercely defend our editorial independence.VISIT WEBSITE »

WFDD 88.5 FM, Public Radio for the Piedmont

88.5 WFDD enriches the lives of our listeners in the Piedmont Triad and surrounding areas by producing and distributing programs and services that inform, inspire, and entertain. 88.5 WFDD, Public Radio for the Piedmont, is a broadcast service of Wake Forest University and is the only public radio station of its kind located in the Piedmont Triad. It broadcasts news, information, and public affairs programming covering the arts, people, and institutions in the area from its Winston-Salem studios.VISIT WEBSITE »

Supporters and Affiliations


National Park Service

The National Park Service is a branch of the Department of the Interior and manages the Blue Ridge Parkway. Its mission is to preserve unimpaired the natural and cultural resources and values of the National Park System for the enjoyment, education, and inspiration of this and future generations. In 2016, the park service is celebrating 100 years. Learn more about the centennial anniversary.VISIT WEBSITE »

National Endowment for the Arts

The NEA is a public agency dedicated to supporting excellence in the arts — both new and established, bringing the arts to all Americans, and providing leadership in arts education. Established by Congress in 1965, the NEA is the independent federal agency whose funding and support gives Americans the opportunity to participate in the arts, exercise their imaginations, and develop their creative capacities. Through partnerships with state arts agencies, local leaders, other federal agencies, and the philanthropic sector, the NEA supports arts learning, affirms and celebrates America’s rich and diverse cultural heritage, and extends its work to promote equal access to the arts in every community across America.VISIT WEBSITE »

National Council for the Traditional Arts

For more than 80 years, the National Council for the Traditional Arts (NCTA) has produced and supported a variety of traditional arts programs in national parks across the country. NCTA helps fund musical programming at the Blue Ridge Music Center at milepost 213 on the Blue Ridge Parkway near Galax, Virginia. Programming at the Music Center, including the summer series of performances, is a program of the Blue Ridge Parkway Foundation.VISIT WEBSITE »

Southwest Virginia Cultural Heritage Foundation

For more than 80 years, the National Council for the Traditional Arts (NCTA) has produced and supported a variety of traditional arts programs in national parks across the country. NCTA helps fund musical programming at the Blue Ridge Music Center at milepost 213 on the Blue Ridge Parkway near Galax, Virginia. Programming at the Music Center, including the summer series of performances, is a program of the Blue Ridge Parkway Foundation.VISIT WEBSITE »

Blue Ridge National Heritage Area

The Blue Ridge National Heritage Area (BRNHA) serves to protect, preserve, interpret, and develop the unique natural, historical, and cultural resources of 25 Western North Carolina counties and the Qualla Boundary (Cherokee) for the benefit of present and future generations. In doing so, BRNHA seeks to sustain our heritage and stimulate economic opportunity in the region. The staff and volunteers also have a significant role in providing visitor services at the new Blue Ridge Parkway Visitor Center, milepost 384, near Asheville.VISIT WEBSITE »

America's National Parks

America’s National Parks, formerly called Eastern National, partners with 175 of the nation’s most significant cultural, historical, and recreational destinations, including the Blue Ridge Parkway, to provide products, programs, and publications in visitors centers and stores. The nonprofit donates the proceeds from every sale to partners working to enhance public lands. Since its founding, America’s National Parks has contributed more than $105 million in support of vital educational programs.VISIT WEBSITE »

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